An SEO expert (also known as an “SEO specialist”) is someone who optimizes websites to achieve higher search engine rankings. Search engine optimization (SEO) helps people find products and information on search engines such as Google and Bing. An SEO specialist then researches and analyzes online trends and best practices to develop and implement strategies that improve search results. SEO professionals are in high demand as companies practice search engine optimization to keep up with the competition.
SEO experts are hired to help marketing teams get quality web traffic, help create successful digital campaigns, and bring new business to the company. For example, in addition to HubSpot's SEO tools, some of HubSpot's SEO experts also use tools, such as SEMrush, to conduct additional research. I learned a lot of things and improved my SEO skills considerably when I started writing about SEO. I've been practicing SEO for the past 18 years and in this post, you'll learn what steps you need to take to become an SEO expert.
By conducting keyword research and leveraging SEO tools, such as Google Analytics, an SEO specialist can increase a website's visibility on Google, which in turn has great benefits for any business. He's even sharpened his SEO skills enough to co-create the SEO strategy for all HubSpot blogs. The following list includes 5 SEO experts that you should definitely follow to get inspired and understand how SEO can be applied at scale. One can become an SEO freelancer or become a full-time professional by joining a company as an SEO specialist or expert.
Also, if you're responsible for a single company's website, you can't afford to be complacent as an SEO expert, it's your job to constantly review its content to see if it aligns with ever-changing SEO best practices. For example, Braden and Victor led a session at INBOUND. Their presentation, How to Grow (Your Organic Traffic) Better, presents SEO changes, how to adapt to them, and how to use some basic SEO methods to optimize content. You can sign up for the specialized SEO master's program at SimpliLearn to receive hands-on training on SEO best practices.
After reading this one in particular about SEO Expert, I can safely say that these are the “must-haves” for any SEO expert. It took me years to learn SEO in this way because in 2000, when I started, there were no courses or SEO training guides that you could read and have all the information in one place. The best way to stay informed is to follow a couple of SEO news websites that have been proven to provide insight into ongoing SEO changes when they happen and not after it's too late to do anything about it. Less reliance on SEO agencies: I know this isn't what you expect to read on an SEO agency blog, but that's the truth.
An SEO expert knows that constantly studying Google algorithm revisions and adjusting it accordingly is a key part of driving search engine traffic and staying effective as an SEO expert.