SEO pays off if you have the right strategy and work with a partner who knows how to get results. Around 93% of online experiences start with a search engine, and the closing rate for SEO leads is much higher than that of traditional marketing. Therefore, SEO provides an impressive return on investment (ROI). Companies continue to earn money because Google places them at the top of search results.
To answer the question, yes, SEO is a valuable investment and worth it. You're creating an asset for your company by investing in SEO. While no SEO strategy can claim to be algorithm-proof, SEO providers who follow best practices should ensure that their customers' traffic and rankings are kept up to date regardless of algorithm updates. A redesign is an excellent opportunity to invest in your continued visibility by preserving existing SEO elements that generate traffic and creating an SEO strategy that will lead to long-term success.
There are many reputable SEO companies, large and small, included in the latter category, that use solid and clean SEO tactics with a 26% discount on the page that actually produce results for small businesses. However, even though this is a unique service, SEO companies like to charge you a recurring fee for the service. SEO services generate organic traffic to your website by ranking it properly in search engines and providing valuable user experiences. However, if the SEO company is only writing a 300-word article to publish on your business blog, and it's much like the other billions of articles they published before, it's very likely that you're wasting your money on SEO.
That's why it's so important to hire an SEO company that focuses on long-term white hat SEO practices. To determine if SEO is really worth the resources and investment, you need to carefully consider what “is it you want to get out of an investment in SEO. Most of the SEO you should worry about, since a service business is completed by setting up your website. In fact, we've found that SEO and PPC efforts tend to work better together, as SEO attracts visitors through unbranded searches and guides them down the marketing funnel.
And while this can certainly slow down your SEO efforts, the good news is that SEO isn't all content. So is SEO worth it? If that quality of your visitors is important and you want to convey a better sense of trust, then yes, SEO is worth it.