The top 10 do's and don'ts of SEO DON'T put all your keywords on one page. DO include keywords that are relevant to the page. MAKE THE METADATA DESCRIPTION REPRESENTATIVE OF THE PAGE CONTENT. DO NOT participate in keyword stuffing or unnatural phrases.
SEO Keeps Changing as Search Engine Algorithms. To help you keep your B2B SEO successful, here are our latest do's and don'ts. Google is constantly updating its algorithm. So often, in fact, that we rarely get major updates like Hummingbird and Panda anymore.
And since Internet use has never been more important, thanks in part to the pandemic, SEO has never been more important. So, as Google continues to adjust the levers, SEO continues to evolve, and so does our best practice. Include your main keyword in the title and meta title. In Google search results, you have 600 pixels to impress the user before Google reduces your title.
It's about 60 characters, but we recommend no more than 55 to be sure. That's enough space for your main keyword and an attractive title. Remember that search engine algorithms can now understand context and conversational language. This means that you don't have to repeat an exact keyword or phrase.
We recommend using keyword variations, long-tail keywords, and keyword expansions. With all types of media on your website, remember to tag, tag, or add alternative text to them to make them visible to search engines. It doesn't have to be a long description. The main purpose of alternative text is accessibility, so that users with visual impairments can understand the image.
This should always be the primary use of alternative text rather than just the pure SEO value. So, while it's useful to include your main keyword, don't leave it that way. Mobile devices are responsible for more than 50% of global website traffic. As such, Google places greater emphasis on “responsive and mobile-friendly websites”.
Google's Core Web Vitals (CWVs) standard is now a ranking factor, making it vital to your SEO performance. We've also found that responsive web designs can result in lower bounce rates on B2B websites. And lower bounce rates mean better SEO. First, let's dispel an old myth of SEO: duplicating your own content doesn't hurt your SEO; it just doesn't help it.
But this is not the case of copying someone else's content.
search enginesalmost always favor original content and drive non-original content in the rankings. Being original can be difficult for some B2B companies, where the market, technology, or the general environment doesn't see much change. In this situation, try to find a new way to present your content in a way that will attract the buyer more.
This differs from syndicated content, which sees third-party sites that host your blog posts published on their website. If done correctly, this can help increase traffic, as you gain access to your audiences. To completely avoid problems with content syndication, you might consider doing a guest blog, or doing what we do and focusing on creating original content. Yes, search engines want content that has a clear topic, but excessive use of a keyword discourages customers and can reduce conversions.
We know that Google doesn't penalize this directly, but when repetitive content leads to a poor user experience, you may be placed lower. Good B2B SEO strategies include provisions for reviewing and updating your content. Your competitors don't stop competing against you, so you need to keep your content accurate and up to date. This is one of the reasons why we decided to update this blog.
Luckily for you, we've put together that same thing. Here are 10 simple do's and don'ts for SEO, five do's and five don'ts. If you put them into practice, you will create a successful SEO campaign for your business. Did you know that 83% of users expect website pages to load in three seconds or less? If any of your content pages take a long time to load, your visitors will quickly press the Back button.
When a lot of people do, Google will assume that your content isn't relevant and your page will drop in ranking. Listen to 863+ WebFX clients. Headquarters 837 Crocker Rd Westlake, OH 44145440-821-1425.There's almost no trick you can think of that hasn't been tried before. Algorithms have a specific objective: to find these tricks, detect and eliminate them.
So, it's definitely not smart for you to use tricks, no matter how 'secret' they seem. However, even though Google and other search engines are still more accurate (thanks, in part, to artificial intelligence), many people still cling to tricks and strategies that are no longer effective and, in many cases, really detrimental to a brand's overall visibility. Given how quickly SEO changes, many may even be doing this without realizing it. With that in mind, here's a do's and don'ts guide to modern SEO that should help you get the right people to see your site at the right time.
Google isn't interested in the same article from 10 different websites, nor is it interested in an excess of keywords. The search engine will penalize companies that use these practices. Search engines are designed to serve the user's interests. Your content should do the same.
YouTube videos often appear in regular search results, occupying large real estate properties and standing out in a way that text simply doesn't. Even short, informative videos are enough to increase visibility and improve search engine results. YouTube is compatible with smartphones, but if you use a different video service, make sure it won't hinder mobile performance and especially make sure to stay away from flash players, since Apple doesn't support flash at all. Content should always be created with the user in mind.
Ultimately, for a website to work well, it has to satisfy users. Otherwise, users won't return to the website, they won't want to share your content, and your brand may remain in the dark. Below are the most important and up-to-date SEO do's and don'ts to consider when working on your digital marketing and SEO strategy. .