The short answer is that SEO is very effective not only in generating traffic but also in generating leads and sales. The long answer includes research and data, not just empty statements. Most SEOs get too caught up in specific search metrics, such as SERPs (search engine results page), rankings, and organic traffic. To answer the question, yes, SEO is a valuable investment and worth the investment.
You're creating an asset for your company by investing in SEO. To determine if SEO is really worth the resources and investment, you need to carefully consider what “it is you want to get out of an SEO investment. The reason is that most SEO experts aren't worth it, as they claim that their clients guarantee a higher ranking in the short term using bad SEO practices that, in the long run, will lead to a Google penalty and hurt your blog. So, in this case, is SEO worth it? Are you looking to reduce the cost per acquisition of your potential customers? If so, YES, SEO is worth it.