Steps to Becoming an SEO ExpertLearn the basics of how search engines work, Understand SEO strategies and concepts, Participate in SEO training, Stay up to date with industry trends and news, Familiarize yourself with SEO tools, Experiment with SEO tactics on your site website or blog, show employers your efforts and results Listen to the world's most downloaded B2B sales podcast Braden Becker's journey to becoming an SEO specialist at HubSpot is a little unconventional. In college, he studied Writing & Rhetoric, which helped him get his first job as a text editor in a B2B commercial publication. As he progressed in his career, Braden moved to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world's largest environmental services company. An SEO expert is someone who knows how SEO works and how to apply SEO to increase the ranking of a website in search engines.
Another way to become an SEO specialist is to gain knowledge through work experience. Entry-level marketing work typically requires SEO, which you can learn in parallel and apply to your work. An SEO expert plays a vital role in helping companies build their businesses and attract new customers through web traffic. Learn the fundamentals of SEO and discover how to analyze and optimize your site, and create an effective strategy for your SEO efforts.
Once your career as an SEO expert is underway, take it to the next level by networking with SEO agencies, as well as other professionals in SEO, digital marketing and content marketing, and increase your personal profile. One skill that an SEO specialist is expected to have is the understanding of multiple SEO tools to help execute their work. The Hubspot SEO course has three lessons with 15 videos detailing SEO strategies, authority building, and techniques that can be used in blog posts to increase Google search rankings. Before we get into the steps, it's important to understand the difference between an SEO expert and an SEO professional.
Learn the strategy behind great SEO, including keyword planning, link building, and SEO for e-commerce and mobile audiences Consider starting your own website related to the SEO industry to showcase your own SEO efforts, demonstrate intellectual leadership, and share your work while growing your personal platform. While there are several ways to become an SEO specialist, there is no single path to becoming an SEO expert. They may sometimes do things differently than “traditional” SEOs, and this is because they have the confidence and experience to try new things and experiment with SEO without fear of failure. You should be clear about what to expect from SEO and what other tools you can use together with SEO to strengthen your presence on the Internet.
I mention this difference to point out that you don't have to practice SEO as a profession to become an SEO expert. Beyond saving time, your customers will get a better service, since they have highly specialized people who work on all aspects of their SEO. He's even sharpened his SEO skills enough to co-create the SEO strategy for all HubSpot blogs. After reading this one in particular about SEO Expert, I can safely say that these are the “must-haves” for any SEO expert.
So, while you could build a profitable business that provides SEO services for all types of businesses, it's easier to hone your craft when focusing on a niche. You can more accurately estimate the wait time a web development team will need to make any changes you request and provide better technical SEO service. A digital marketing bootcamp or other SEO-focused course is a great way to learn the fundamental technical SEO concepts and tools that SEO specialists need to know in a structured environment that prioritizes in-depth, efficient and up-to-date learning. .