SEO is what connects your company to most of your customers. Today, 93% of customer interactions begin with a simple search engine query, often without considering a specific brand name. Keep in mind that most SEO professionals also charge monthly withholding. According to an article in Business 2 Community, about 75% of all search engine optimization professionals charge a monthly advance.
Just think about the power that fantastic content can have on your website. According to WordStream, “Compared to traditional marketing programs, content marketing costs 62% less and generates approximately three times the volume of leads. For example, technical SEO work (keyword research, title tag rewriting, technical corrections) had an average ROI of 117%, while content-based SEO had an ROI of 748%. While you can implement local SEO on your own, it's often faster and more effective if you hire a local SEO professional.
You should have a pretty good idea of what to expect when you get SEO price quotes from marketing agencies, so they don't overcharge you. A two-way communication path between the SEO agency and the client is crucial to achieving the best possible results. Local SEO agencies can create pages for services, cities, and industries and even work to improve the overall user experience on your website. Read my recent blog post on 18 benefits of local SEO that you didn't know if you're still wondering whether or not you're diving into local SEO.
SEO agencies work to make tactics scalable, so hourly rates and fixed prices are affordable for diverse clients. And now, let's get back to the services you can expect from hiring professional SEO agencies and how much it will cost you. A local SEO agency can do the bare minimum by creating a couple of social media accounts relevant to you that most of your clients use. Some local SEO agencies will manage your appointments manually, but most now use an automated service called Yext to distribute your website to all the directories for which your business is relevant.
Local SEO packages often include on-page SEO optimization services that update the current content and design of the website to ensure maximum exposure of target keywords. Another option that SEO professionals can provide you will increase your local SEO cost, but will be more effective accordingly. To set up or take your current Google My Business profile to the next level, local SEO professionals should create posts once a month, add and optimize images, add special offers (if applicable), and work to increase your local SEO rankings. The SEO audit will determine your local landing pages, URLs, local SEO positions, the keywords you're already positioned for, and what location you're acting in.
This may seem like a great range for local SEO prices, but the truth is that this price range considers the different services, objectives, and tactics involved with local SEO campaigns of various sizes. You can use a free tool called the On-Page SEO Checker that will help you identify problems with your on-site SEO for a specific URL and keyword.