Step-by-step process for selling SEOGather additional business context. Conduct a problem and opportunity discovery review. Determine a good option for SEO and where to start. Present significant problems + opportunities + your approach or process.
Submit a proposal that describes the cost and scope of the work. When we started selling Seo Services in our agency, our argument focused on surprising potential customers with our knowledge. We would review the prospect's website and then share a long list of elements that needed to be changed in an effort to “bring the website to SEO best practices”. When selling SEO services, it's easy to fall into a similar trap and use terms like “301 redirects” and “Core Web Vitals”.
These phrases can immediately drive the prospect away. Whether you're a seasoned veteran in the SEO world or just starting out, knowing how to sell SEO services to local businesses is a vital skill that you must master. Being able to give advice and suggestions to other business owners on SEO-related issues helps you establish your expertise in the field. The downside of this is that many local businesses see “snake oil” when you walk into their store trying to sell them your valuable SEO services.
Take the time to analyze each of the benefits of local SEO so that they appreciate the value for money and usefulness of your service. Let's say you recently started an SEO business and plan to sell SEO to local businesses in your area. Think of the decision to sell an SEO evaluation versus an SEO configuration as the entry product, such as being a car merging on a highway. There are all kinds of sales techniques, and I'm not going to go into how to sell SEO services to local businesses or businesses.
When you sell SEO services, in some way, an SEO audit of the website (if it's an existing website or even if it's a redesign) should be included in the price. The more you study your prospect and their industry, the easier it will be for you to explain their pain points and why they need your full SEO services. Whenever you sell SEO services to SMEs or large companies, keep in mind that each potential customer has a specific requirement. I have seen that clients want to do more work and are happy to pay for more SEO when they understand what is being done and how difficult it is for SEO to do well and succeed.
Mike Blumenthal's Local SEO Expert Guide is updated every 30 days and shows detailed step-by-step guides to current local SEO and Google My Business processes. There are a wealth of statistics and quotes from experienced experts that highlight the importance of local SEO services. If a consultant or agency providing SEO services can't be completely transparent and honest with clients about what they're doing for better organic rankings and visibility, then there's something wrong. Small business owners will know their competitors well, and the emotional satisfaction of beating them is a powerful incentive that can help you sell your expert SEO services.